Digital Media is set to be the future of marketing in the world, It is soon going to replace traditional form of Media promotion ways.Then the question arises why digital Marketing gaining so much importance in present time. so here are some of the facts, because of which digital media is gaining importance.
1. Cost Effective :- Digital Marketing or Internet Marketing is more affordable as compared to traditional ways of marketing.Making website & doing online marketing is quite economical if it is compared to other marketing tool.
2. Wider Reach :- Digital Marketing reach is very wide if you compare it with any other media, with digital marketing you can virtually target any where place of the world, which no other media platform can do at that much minimal cost.
3.Can do Specific Targeting :- Unlike other traditional media where you don’t have an choice to target specific segment which is your client, Digital marketing empowers you with specific targeting your market, which again saves the wastage of money and increase the marketing effectiveness .
4. Fast :- Digital Marketing is very fast in comparison with other media. in minutes you can create any advertising campaign and target your customer. this speed and time saving you cant get in other media marketing.
5. Track your customer :- In digital marketing you can track your customer and campaign like who is coming your website , who like/ clicked your advertisement, from which source you are getting most of your business/ Sales etc. this conversion tracking is only available with Digital Marketing .
6. Customer Engagement :- In digital Marketing Platform you can engage your customer and can interact with them through blogs, Email, Social Media. You will be able to know what is customers view regarding you and your company & this create a trust and build a relationship with the customer.
7. Online Branding :- The main reason to start an online marketing campaign is to increase the product awareness among the Segment . While browsing through the internet people might come across your brand and might become interested in what you are offering to them.
So this are the main reasons because of which Digital Marketing is very important for each and every business today.