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For better search Youtube started Adding Hashtags to Video Titles, Descriptions
The hashtag trend picked the trend with Twitter, now all most all social media and Digital media giants are using the #Hashtag for searching and exploring purpose. Now one more network of Google, Youtube has now added support for hashtags that will start showing up for users on top of a video’s title and in the description, on both Web and mobile. Hashtags will be visible on top of only the videos in which the uploader has added them. According to Google, this feature is not currently available on iOS.
This update by youtube will help users to search video by just entering relevant hashtags. And if users click on the #Hashtag in the title or description on the video, they ll the other related video with the same hashtag.
This update also opened a pandora of opportunity for YouTubers and Digital marketers, to use a hashtag for better reach for their videos.
As for adding hashtags in a video, YouTube uploaders can simply the phrase preceded by the ‘#’ sign in the video title or description. In both places, hashtags will be hyperlinked automatically. And, when there are no hashtags in the title, the first three in the description will be shown on top, by default.
One word of caution to youtube channel owner and marketers that adding unnecessary hashtags can give you the negative result as well, as youtube has specifically, that more tags you add to a video, the less relevant they become for users who are searching,” YouTube warned. “If a video has more than 15 hashtags, we’ll ignore all hashtags on that video. Over-tagging may result in the removal of your video from your uploads or from search.”
youtube has also warned users to avoid making a breach of youtube content policy while putting hashtags in youtube videos. Means you should avoid hashtags that contain hate speech, are unrelated to your content, misleading, sexual, explicit, profane, or meant to harass or humiliate someone.