Here’s what quality companies look for while recruiting a “Digital Marketing candidate”
- June 13, 2018
- Posted by: Chanakya
- Category: Digital Marketing Training
Digital Marketing is one of the fastest growing sectors of India, which is currently contributing a lot to a job creation. About 87% brands leverage digital marketing techniques and 38% of them allocate around one-third of their budget to digital marketing. India has emerged as a high potential country in terms of digitalization. A Times Internet study indicates that digital spending rose to 50-55% for some Indian brands and industries. The spending is as high as 75-80% for new age online retail firms.
This is the best time for someone to learn Digital Marketing skills and start their career at skyrocket speed. But wait, in order to start your career in Digital Marketing field, you should know the skill and quality which companies look in a candidate while recruiting for Digital Marketing profile.
#Should have in-depth working knowledge of Digital Marketing
If you are looking job in Digital Marketing filed, you need to have in-depth knowledge of current practices of Digital Marketing, Digital Marketing knowledge is not same as your digital Marketing certification, it is more than that. You need have a completely equipped with current working and latest tricks of Digital Marketing.
# Candidate should be a multitasking
Digital Marketer has to perform multiple tasks in order to get the desired marketing result, so companies strictly look for a person who can handle multiple tasks at multiple firm and comfortable working in pressure working condition.
# Candidate should have good writing skill in addition to Digital Marketing skill
Writing is day to day working for Digital Marketeer, it can writing a social media post or Blog post, or review or comment, writing is an essential part for Digital Marketer. The call we get from companies for hiring from our campus almost all companies ask us to only send a profile of a guy/girl who has a good writing ability. So if you want to excel in Digital Marketing field, work on your writing skill.
# Creativity is an essential quality for Digital Marketer
From writing an AdWords ad copy to Instagram post, creativity can save cost in Digital Marketing as well as it can help you reach to the maximum people. All of your competitors want to reach to the same set of customer whom you are a target, who one can reach to a wide customer with the lesser cost it depends on the wit and creativity of a Digital Marketer.
# Designing Skill
Understanding of designing is must have skill for Digital Marketeer, If you yourself can create a graphic using Photoshop its great but even if you can’t create it your own, but have good understanding of colors, sizes, font, image copy then it can be great plus to your profile while appearing for interview for Internet Marketer post.
#Should have knowledge of all branches of Digital marketing
Digital Marketing is an integrated field, and companies overall marketing objective will only accomplish when your Digital Marketing strategy is integrated and aligned with marketing goal. So, even if you are working in an SEO team, you need to have knowledge of Social media team what they are up to. So in the Online marketing field, the marketer may work on the different team but should have knowledge of complete digital Marketing efforts and objective of the company.
There are other skill as well, but even if you get yourself ready for above-written skills, your chances will high to get a DM job and start your online marketeer career.